![]() It was initially used in mainly legal documents before it became more widespread in the late 1800’s. The phrase was first known to be used as an adverb in 1639 and as an adjective in 1879. In English, it generally means “for this specific purpose” and “as it happens”. ![]() Origin of Ad HocĪd hoc is a Latin phrase that means “to this”. In other words, it means a solution that has been formed for a specific task that wouldn’t be used for anything other than that one purpose. Complex and high-profile digital advertising campaigns may be just as expensive as traditional advertising-or more-but digital ads are also accessible to smaller businesses without significant budgets, and may scale up or down to match your financial investment.Ad hoc is a phrase that means something that is used for a special purpose and has been formed for immediate use, without any prior planning. This allows for in-flight optimization where you can make adjustments to ad campaigns based on how they are performing.ĭigital advertising is also extremely flexible in terms of budget. Depending on the specific channel, it may be possible to adjust the creative content, timing and frequency, targeting, and more. Unlike print advertising, where an ad can't be changed once it's been published, digital ads are flexible even after the campaign is live. For ads that are automatically generated based on a standard template, the process can take literally a few minutes. In contrast, digital advertising can have a much shorter lead time, showing up on a website almost immediately after the ad is created. ![]() The process of printing and distributing ads through traditional channels-sending out newspapers, painting a billboard-can take a significant amount of time. One example of flexibility is how quickly digital ads can go live.
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